The changes over the years have been so incremental, though, that few people outside the design world (or the very advanced in age) are likely to have noticed any difference. The latest version was created by the Kellogg’s marketing team in collaboration with Interbrand in 2012. This signature style logo began to become standardised in the 1910s and 1920s, and quickly became one of the globe’s most recognised logos. Legend has it that in the early 20th century, founder William Keith Kellogg would sign each packet of his corn flakes personally, as a guarantee of their quality. Many cursive logos come with company-approved backstories, and the Kellogg’s logo is no exception. The Kellogg’s logo has remained broadly consistent over the last century
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